Total retail sales in Malaysia saw positive growth over the
historic period, and this is expected to continue to 2020. However, the
implementation of GST had a major influence on consumer confidence, and reduced
consumer spending levels. The demand for products reduced to some extent as
consumers limited their spending to daily essentials. Despite the slow growth
of total retail sales, the online retail channel is poised to witness a
considerable CAGR of 16.1% over the next five years, on the back of the
increasing penetration of internet, mobile, and broadband users.
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Key Findings
• Retail expenditure to increase by MYR55 billion by 2020
• Food and grocery accounts for a major share of the
country’s total retail sales
• Online retailing is forecast to continue its healthy
growth in the forecast period
• Tourism industry is set to fuel retail growth
Synopsis
“Retailing in Malaysia– Market Summary & Forecasts,
2015–2020” provides data for historic and forecast retail sales, and also
includes information on the business environment and country risk related to
the Polish retail environment. In addition, it analyzes the key consumer trends
influencing the Polish retail industry:
What else does this
report offer?
• In-depth analysis of the latest trends in consumer
shopping, covering the factors driving shopping, consumer insights, market
dynamics (covering 26 product categories), and reviews of the latest best
practice in online retail site design
• Market insights based on consumer trends, changing
economic and demographic factors, technology innovations, and other
macroeconomic factors
• Retail sales and fastest-growing product categories
including Clothing, Footwear, Books, News and Stationery, Electrical and Electronics,
Food and Grocery, Health and Beauty, Furniture and Floor Coverings, Home and
Garden Products, Music, Video and Entertainment Software, Sports and Leisure
Equipment, Jewelry, Watches and Accessories, and Luggage and Leather Goods
• Qualitative and quantitative insights of changing retail dynamics
across various channels
Reasons to Buy
• Gain comprehensive knowledge on 26 products across 12
product sectors in the Polish retail market and develop a competitive advantage
around consumer behavior trends from the start of your supply chain
• Explore novel opportunities that will allow you to align
your product offerings and strategies to meet demand by analyzing the vital
economic and population trends, key consumer, and technology trends influencing
the retail market
• Investigate current and forecast behavior trends in each
category to identify the best opportunities to exploit
• Analyze the recommended actions to align your marketing
strategies with the crucial trends influencing consumer behavior
• Understand the fastest-growing categories in the market
with insights on performance of individual product categories, across key
channels from 2010, with forecasts until 2020
• Analysis of key international and domestic players
operating in the Polish retail market — including store counts and revenues
that give you a competitive edge — and identify opportunities to improve your
market share
Table of
Contents
1 Introduction
1.1 What is this
Report About?
2 Executive Summary
& Outlook
3 Market Context
3.1 An economy on
the growth path offers new opportunities to retailers
3.1.1 Retail
sales grew akin to the economy
3.1.2 Savings
continue to be priority among Malaysian consumers
3.1.3 Service
remains the dominant sector for employment
3.1.4 Overall
unemployment is stable but unemployment among the youth is a concern
3.1.5 GST has a
major impact on inflation
3.1.6 Household
consumption expenditure is a result of improvement in consumer spending
3.2 Ageing population
may be a concern in the near future
4 Malaysian Shoppers
4.1 Booming
tourism industry to spur retail growth
4.2 Online
shopping frenzy catches up in Malaysia
4.3 Social media
influence on the buying behavior of Malaysians
4.4 Increasing
consumer preference for shopping centers
5 Doing Business in
Malaysia
5.1 Summary
5.1.1
Bureaucracy
5.1.2 Business
culture
5.1.3 Geography
5.1.4
Infrastructure and Logistics
5.1.5 Key
business reforms in the recent past
6 Internet and
Technology
6.1 One of the
highest internet penetrations in the South East Asia
6.2 Fixed
broadband penetration being cannibalized by the high demand in mobile broadband
services
6.3 High
smartphone penetration is set to boost m-commerce
7 Retail Topline
7.1 Total Retail
7.1.1 Online
sales & growth
7.2 Summary of
Product Sectors
7.2.1 Share of
key product sectors
7.2.2 Key
product sectors
7.3 Summary of
Channels
7.3.1 Spend per
channel
7.3.2 Online
penetration of key product sectors
8 Retail – Product
Sectors
8.1 Product Sector
Analysis
8.1.1 Clothing
8.1.2 Footwear
8.1.3 Books,
News, and Stationery
8.1.4 Electrical
and Electronics
8.1.5 Food and
Grocery
8.1.6 Health and
Beauty
8.1.7 Furniture
and Floor Coverings
8.1.8 Home and
Garden Products
8.1.9 Music,
Video, and Entertainment Software
8.1.10 Sports
and Leisure Equipment
8.1.11 Jewelry,
Watches, and Accessories
8.1.12 Luggage
and Leather Goods
9 Retailers
9.1 Clothing
9.2 Footwear
9.3 Books, News
and Stationery
9.4 Electrical and
Electronics
9.5 Food and
Grocery
9.6 Health and
Beauty
9.7 Furniture and
Floor Coverings
9.8 Home and
Garden Products
9.9 Music, Video
and Entertainment Software
9.1 Sports and
Leisure Equipment
9.11 Jewelry,
Watches and Accessories
9.12 Luggage and
Leather Goods
10 Appendix
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Contact Info:
NORAH TRENT
Partner Relations
& Marketing Manager
Ph:
+1-646-845-9349 (US)
Ph: +44 208 133 9349 (UK)
Get
in touch:
LinkedIn:
www.linkedin.com/company/4828928
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