South Korea’s retail market for electrical and electronics holds a market share of 9.7% in 2014.
The electronics and electrical products market in the country is mature and has
been witnessing a decline over the past few years. After a period of steady
decline, the market is expected to witness a tepid growth in the coming five
years. The market is expected to reach KRW27,391 billion by 2019.
Key Findings
• Online channel is gaining increasing adoption and sales
through the channel are expected to grow at a CAGR of 4.6% over the next five
years.
• Electrical and electronics specialists will remain the
major channel for sales having accounted for 51.3% of the sales in the category
• Computer hardware and software contributed significant
share towards the electrical and electronics category group in 2014.
Synopsis
“Electrical and Electronics Retailing in South Korea –
Market Summary & Forecasts” is a detailed sector report providing a
comprehensive analysis of the emerging trends, forecasts and opportunities to
2019.
What else does this
report offer?
• A thorough analysis of consumer trends changing economic
and population factors
• Both qualitative and quantitative insights and analysis of
the shifting electrical and electronics retail dynamics for communication
equipment, computer hardware and software, consumer electronics, household
appliances, photographic equipment from 2009 to 2019
• The report further covers the sales of electrical and
electronics products through the following channels from 2009 to 2019:
Electrical and electronics specialists; online; hypermarkets, supermarkets and
hard-discounters; music, video, book, stationery and entertainment software
specialists; value, variety stores and general merchandise retailers;
department stores; other general and non-specialist direct retailers; cash and
carries and warehouse clubs; other specialist retailers and convenience Stores
(including Independents) and gas stations
• An overview of key electrical and electronics retailers
operating across the product segment and their presence across channels
Reasons to Buy
• Gain a comprehensive knowledge on electrical and
electronics sector in the South Korea retail market and develop a competitive
advantage from the start of your supply chain
• Investigate current and forecast behaviour trends in
electrical and electronics category to identify the best opportunities to
exploit
• Analyze the recommended actions to align your marketing
strategies with the crucial trends influencing the consumer behavior
• Understand the fastest growing categories including
communications equipment, computer hardware and software. consumer electronics,
household appliances and photographic equipment in the market, with insights on
performance across key channels from 2009, with forecasts until 2019
• Explore novel opportunities that will allow you to align
your product offerings and strategies to meet demand by analyzing the vital
economic and population trends, key consumer and technology trends influencing
the electrical and electronics market
• Analysis of key international and domestic players
operating in the electrical and electronics market – including store counts and
revenues that give you a competitive edge - identify opportunities to improve
your market share
Table of
Contents
1 Introduction
1.1 What is this
Report About?
2 Executive Summary
& Outlook
3 Market Context
3.1 Steady
economic factors to benefit retailers
3.1.1 South
Korea’s export-reliant economy is at cross roads
3.1.2 Steady
rise in savings rate is a concern for retailers
3.1.3 Services
sector continues to be the major sector for employment
3.1.4 Low
inflation levels to benefit retailers
3.1.5 Rise in
consumption expenditure- a positive sign to reckon with
3.1.6 Increasing
urbanization offers growth opportunities for retailers
3.2 Aging
population pose challenges for retailers
4 South Korean
Shoppers
4.1 Retailers
adopting omnichannel strategies to increase their customer base
4.2 Surge in
m-commerce with the rise in smartphone ownership and mobile internet
penetration
4.3 Increasing
adoption of private label brands threatens national brands
4.4 Social commerce is on exponential rise in
South Korea
4.5 Luxury
retailers are targeting affluent locals
4.6 Herd
consumption behavior rampant in South Korean society with the desire for
self-satisfaction growing among single workers
4.7 Increasing
number of international tourists contributing to retail sales
5 Doing Business in
South Korea
5.1 Summary
5.1.1
Bureaucracy
5.1.2 Business
culture
5.1.3
Infrastructure and logistics
5.2 Business
reforms in South Korea in the recent past
5.3 Korea eases
rules for foreign investors
6 Retail – Product
Sectors
6.1 Product Sector
Analysis
6.1.1 Electrical
and Electronics
6.2 Electrical and
Electronics Category Overview
6.2.1 Electrical
and Electronics by Channel
6.2.2 Electrical
and Electronics by Category
6.3 Electrical and
Electronics Category Analysis
6.3.1
Communications Equipment
6.3.2 Computer
Hardware and Software
6.3.3 Consumer
Electronics
6.3.4 Household
Appliances
6.3.5
Photographic Equipment
6.4 Major
Retailers
6.4.1 Electrical
and Electronics
7 Appendix
7.1 Definitions
7.1.1 This
report provides 2014 actual sales; while forecasts are provided for 2015 – 2019
7.2 Summary
Methodology
7.2.1 Overview
7.2.2 The
triangulated market sizing method
7.2.3 Industry
surveys in the creation of retail market data
7.2.4 Quality
control and standardized processes
Contact Info:
NORAH TRENT
Partner Relations
& Marketing Manager
Ph:
+1-646-845-9349 (US)
Ph: +44 208 133 9349 (UK)
Get
in touch:
LinkedIn:
www.linkedin.com/company/4828928
Twitter:
https://twitter.com/WiseGuyReports
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