Confectionery in Russia identifies the key demographic
groups driving consumption, and what motivates their consumption, combined with
an in-depth study of the market and category dynamics, to identify key
opportunities, and how to target them. The report uses a unique method of quantifying
consumer trends. It also highlights the degree that trends have on consumption
and shows whether beliefs over what influences consumer behavior are accurate.
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Key Findings
- Russian women have more Confectionery occasions than men
both as a group and per capita
- Across all the age groups, the desire for quality peaks
among Tweens & Early Teens
- The need for treating influences men’s Confectionery
consumption more than women’s
- Consumers’ desire for quality motivates a quarter of the
category consumption in Russia
What else does this
report offer?
- Figures that showcase the number of times consumers of
different age groups and gender consume Confectionery, as well as identifying
whether these demographic groups "over" consume (i.e. they account
for a higher proportion of occasions than the proportion of society they
represent overall)
- A study of market value and volumes from 2010–2020,
supplemented with category, brand, and packaging analysis that shows the
current state of the market, and how it will develop over the next five years
- The degree of influence that 20 key consumer trends have on Confectionery
consumption, with granular analysis on the extent that the degree of influence
varies by gender, age, wealth, and leisure
- Analysis of how consumer needs will evolve in the
short-to-medium term and recommended actions on how to adapt to these evolving
needs
- International and Russia-specific product innovation
examples targeting key consumer needs – compare your products against the top
performers
Reasons to Buy
- Find out what types of products consumers are purchasing,
why they are consuming them, and what they will be looking for in the next few
years. Product examples and key recommendations will help you derive key
strategies in areas such as formulation, packaging, and key consumer targets
- Our unique consumer data has been developed from extensive
consumption surveys and consumer group tracking, giving you an exclusive
insight into Russia’s Confectionery market
- Quantify the influence of 20 consumption motivations in
the Confectionery sector for a deeper understanding of what is driving the
market and how to alter product offerings accordingly
- Analyze category, brand, and packaging dynamics, and how
to compete with market leaders to provide a competitive edge to product
launches
Table of
Contents
Introduction
- Report Scope
Country Context
- Macroeconomic indicators – GDP Per Capita, Population,
Consumer Price Index and Age Profile
- Retail and foodservice figures – Key Takeaways
Market Overview,
Consumer Demographics and Pricing Analysis
- Value and volume analysis for the Russian Confectionery
market
- Impact of exchange rate fluctuations on Confectionery
market
- Volume analysis by category
- Market value and growth rates, by category
- Historic and forecast value analysis by category
- Winners and losers by categories with change in market
share
- Segment share in a category (value terms) and change in
market share
- Volume consumption analysis by gender, age, education and
urbanization – at category level
- Inter-country comparison of average price per kg by
category
- Top variants and pack size distribution analysis
- Retailer price dynamics
Retail Landscape and
Key Distribution Channels
- Leading retailers in the Russian Food market
- Leading distribution channels (value terms) in the Russian
Confectionery market
- Leading distribution channels (value terms) by category
Competitive Landscape
- Market share of leading brands (in value and volume terms)
by category and segment
- Penetration of private label by category in the Russian
Confectionery market
- Private label growth (in value terms) compared to brands
Health and Wellness
analysis
- Value of Health & Wellness claims by category
- Key Health & Wellness product attributes driving sales
- Key Health & Wellness consumer benefits driving sales
- Key Health & Wellness companies and market share
Packaging
- Confectionery market by type of packaging
material/container (in volume terms)
- Confectionery market by type of packaging closure/outer
(in volume terms)
- Confectionery market by type of packaging, forecast(in
volume terms)
Demographic Cohort
Consumption Patterns
- Overall consumption occasions by age and gender in the
Russian Confectionery market
- Private Label consumption occasions by age and gender in
the Russian Confectionery market
- Under/Over-consumption levels in the Russian Confectionery
market by gender and age
- Consumption frequency by type of consumer in the Russian
Confectionery market by gender and age
- Private label consumption by age and gender and comparison
to overall consumption levels in in the Russian Confectionery market
Consumer trend
analysis
- Canadian's consumer trend framework and explanation of the
sub-trends
- For key trends in the Russian Confectionery market:
- How the trend is influencing consumption in the Russian
Confectionery market
- How to target the trend in the Russian Confectionery
market
- How the trend will evolve in the Russian Confectionery
market
- Key target demographic and the rate at which the trend
will evolve
- What are the key drivers that will influence growth of
Confectionery market in the future
Examples of New
Product Development
- New products launched in the Russian Confectionery market
- New products launched in global Confectionery market
Actions and
Recommendations
- How to successfully target key trends in the Russian
Confectionery market
Appendix
- Country context
- Category value and volume data
- Consumer Demographics data
- Pricing data
- Sector Overview
- Health & Wellness data
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Health & Wellness definitions
- Channel definitions
- Explanation of sub-trends
- Market Data Methodology
- Consumer Data Methodology
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Contact Info:
NORAH TRENT
Partner Relations
& Marketing Manager
Ph:
+1-646-845-9349 (US)
Ph: +44 208 133 9349 (UK)
Get
in touch:
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www.linkedin.com/company/4828928
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