Egypt has a small
market for baby food, despite having the largest population in the Middle East.
The Egyptian population is continuing to grow rapidly, rising by 19.7% since
2005. The overall baby population in 2015 was 29.9% higher than in 2009. Sales
were affected to some extent by the political and social upheavals in 2011 to
2013, but nonetheless consumption rose by 33.6% in 2015. In value terms, sales
in 2015 are 143% higher than in 2009, but high inflation levels mean that this
equates to a lower 39% at constant prices. The economic situation in 2016
remains difficult. From 2017, however, real GDP growth is expected to increase
by 3-4% per annum, providing there are no further major disruptions. The market
for baby food is consequently forecast to grow consistently over the next six
years, by a total of 11.4% in volume terms.
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Key Findings
- Over the past six years as a whole, the baby food market
in Egypt has grown appreciably, with consumption increasing by 33.6% in 2015.
- Baby milks dominate the market, accounting for 78% of
value sales and 66% of volume sales. Meals and other baby food (principally
drinks) constitute the second largest sector, 17% of volume and 12% of value.
- The role of multinationals in the supply of baby food in
Egypt is dominant, with the leading three companies, Danone, Nestlé and Hero
accounting for 81% of value sales in 2015.
- Supermarkets currently account for 46% of volume sales.
Despite the rise of supermarket retailing, pharmacies remain the main
distributor of baby food, taking a 54% share of volume sales in 2015.
Synopsis
“Baby Food in Egypt” is an analytical report by Canadean
which provides extensive and highly detailed current and future market trends
in the Egypt market.
What else does this
report offer?
- Consumption data based upon a unique combination of
industry research, fieldwork, market sizing work and our in-house expertise to
offer extensive data about the trends and dynamics affecting the industry.
- Detailed profile of the companies operating and new
companies considering entry in the industry along with their key focus product
sectors.
- Market profile of the various product sectors with the key
features & developments, segmentation, per capita trends and the various
manufacturers & brands.
- Overview of baby food retailing with a mention of the
major retailers in the country along with the distribution channel.
- Future projections considering various trends which are
likely to affect the industry.
Reasons to Buy
- Evaluate important changes in consumer behavior and
identify profitable markets and areas for product innovation.
- Analyze current and forecast behavior trends in each
category to identify the best opportunities to exploit.
- Detailed understanding of consumption by individual
product categories in order to align your sales and marketing efforts with the
latest trends in the market.
- Investigates which categories are performing the best and
how this is changing market dynamics.
Table of
Contents
Introduction
Executive summary
Definitions
Background to the Market
Birth and population trends
Birth Rates by Region
The consumer
Socio-Demographic Trends
Working Women
Regulations
Breastfeeding Trends
Market Overview
Market Overview
Manufacturer shares
The future
Sector Analysis
Baby milks
Baby cereals
Baby meals & others
Production and trade
Production
Imports
Exports
Company profiles
Introduction
Danone
Nestlé Egypt SAE
Hero Middles East and Africa
Other suppliers
Distribution
Retail structure
Baby Food Retailing
Economic background
Economic background
Key macro-economic forecasts
Prospects and forecasts
Birth and population projections
Forecast overview
Future trends
Appendix
Additional data tables
Summary methodology
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Contact Info:
NORAH TRENT
Partner Relations
& Marketing Manager
Ph:
+1-646-845-9349 (US)
Ph: +44 208 133 9349 (UK)
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