Overview
of the cosmetics market in Brazil
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research analyst predicts the cosmetics market in Brazil to grow
at a CAGR of 11% during the forecast period. The increase in the number of
working women is the primary driver for the growth of this market. The need to
look fresh and presentable at the workplace is the key reason for the increase
in expenditure on cosmetics by working women. Moreover, women in Brazil are now
more informed about cosmetic products in terms of ingredients, quality, and
brands leading to a rise in demand for high-quality and premium products.
The growing popularity of blemish balm (BB) creams is also
expected to contribute to the market growth. BB creams are multi-purpose creams
that act as a serum, moisturizer, primer, foundation, and sunblock to give
consumers a youthful, bright, and even skin tone. Oriflame and Avon are the
leading vendors for BB creams in Brazil.
Product segmentation and analysis of - nail products, eye
makeup, lip products, facial makeup
The nail product segment dominated the cosmetics market in Brazil
during 2014, with a market share of 29%. This segment is expected to continue
its leadership until the end of 2019, growing at a rate of 17%. Nail products
in Brazil are perceived as an affordable luxury to freshen up the overall look
and are used for daily grooming purposes.
The report offers an analysis of each of the following segments
and discusses its impact on the overall market growth -
Nail products
Eye makeup
Facial makeup
Lip products
Segmentation by retail formats and analysis of - direct sales, franchise, traditional distribution
Eye makeup
Facial makeup
Lip products
Segmentation by retail formats and analysis of - direct sales, franchise, traditional distribution
Traditional distribution channels accounted for 64% of the
market share during 2014. The traditional distribution includes supermarkets,
specialty stores, pharmacies, beauty shops, and department stores. Sale through
pharmacies is gaining popularity in the region. Unilever, L'Oral, Johnson &
Johnson, and P&G are some of the popular vendors who are selling their
products through traditional retail channels.
The report offers an analysis of each of the following segments
and discusses its impact on the overall market growth -
Traditional distribution
Direct sales
Franchise
Competitive landscape and key vendors - Avon, Natura, P&G, Unilever, Boticrio
Direct sales
Franchise
Competitive landscape and key vendors - Avon, Natura, P&G, Unilever, Boticrio
The cosmetics market in Brazil is highly concentrated due to the
presence of numerous local and international manufacturers. The market is
seeing an increase in the influx of private labels. Vendors are increasingly
offering innovative products, increasing market initiative, and developing
their product lines to remain competitive in the market. The report predicts
the market to witness intense competition during the forecast period with a
rise in product/service extensions, innovations in technology, and mergers.
The leading vendors in the market are -
Avon
Natura
Boticrio
P&G
Unilever
Other prominent vendors in the market include Chanel, Coty, Este Lauder, Henkel, Hypermarcas, Johnson & Johnson, Kao, Kimberly-Clark, LOral, Oriflame, Revlon, Sephora, and Shiseido.
Natura
Boticrio
P&G
Unilever
Other prominent vendors in the market include Chanel, Coty, Este Lauder, Henkel, Hypermarcas, Johnson & Johnson, Kao, Kimberly-Clark, LOral, Oriflame, Revlon, Sephora, and Shiseido.
Key questions answered in the report include
What will the market size and the growth rate be in 2019
What are the key factors driving the cosmetics market in Brazil
What are the key market trends impacting the growth of the cosmetics market in Brazil
What are the challenges to market growth
Who are the key vendors in this market space
What are the market opportunities and threats faced by the vendors in the cosmetics market in Brazil
What are the key outcomes of the five forces analysis of the cosmetics market in Brazil
Technavio also offers customization on reports based on specific client requirement.
What are the key factors driving the cosmetics market in Brazil
What are the key market trends impacting the growth of the cosmetics market in Brazil
What are the challenges to market growth
Who are the key vendors in this market space
What are the market opportunities and threats faced by the vendors in the cosmetics market in Brazil
What are the key outcomes of the five forces analysis of the cosmetics market in Brazil
Technavio also offers customization on reports based on specific client requirement.
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Contact Us:
Norah Trent
+1 646 845 9349 / +44 208 133 9349
Follow Brazil on LinkedIn: https://www.linkedin.com/company/wise-guy-research-consultants-pvt-ltd-?trk=biz-companies-cymNorah Trent
+1 646 845 9349 / +44 208 133 9349
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