Market
analysis of bath and shower products
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market research analyst predicts the global bath and shower
products market to reach a market value of around USD 15 billion by the end of
2019. The increasing awareness about health and hygiene is the primary driver
for the growth of this market. Consumers are being exposed to reliable
information about the various bath products through the internet, television,
and other sources of information. The rise in living standards and income are
also leading consumers to opt for more expensive and aesthetically appealing
bath and shower products with different fragrances and effective ingredients.
The increased demand for organic products is also anticipated to
contribute to the market growth during the forecast period. Organic shampoo
manufacturers are focusing on developing new products by adding value to the
basic cleansing action of shampoos. For instance, dry shampoos are available
either in spray or powder formats and are used to absorb dirt and oil on the
hair and scalp. They save time and effort, and also help in retaining the
natural hair oils that are washed out by standard shampoos.
Product segmentation and analysis of the bath and shower products market
Shower products
Liquid bath products
Bath additives
Bar soaps
Shower products dominated the market during 2014 with a market share of around 70%. The report predicts this segment to retain its leadership until the end of 2019 growing at a rate of around 4%. This segment includes products such as shower gels, shower creams, exfoliates, body shampoo, mousses, loofah, bath brush, body polishers, and foot scrubs.
Liquid bath products
Bath additives
Bar soaps
Shower products dominated the market during 2014 with a market share of around 70%. The report predicts this segment to retain its leadership until the end of 2019 growing at a rate of around 4%. This segment includes products such as shower gels, shower creams, exfoliates, body shampoo, mousses, loofah, bath brush, body polishers, and foot scrubs.
Segmentation by retail format and analysis of the bath and
shower products market
Supermarkets and hypermarkets
Specialist stores
Drugstores
The supermarkets and hypermarkets segment accounted for 53% of the market share during 2014. Supermarkets store numerous bath and shower products providing consumers with a variety of choices for purchasing.
Specialist stores
Drugstores
The supermarkets and hypermarkets segment accounted for 53% of the market share during 2014. Supermarkets store numerous bath and shower products providing consumers with a variety of choices for purchasing.
Geographical segmentation and analysis of the bath and shower
products market
Americas
APAC
Europe
MEA
Europe accounted for the largest market share of around 48% during 2014. The evolving buying patterns of consumers is the primary growth driver of the market in this region. The growing affinity of the consumers towards organic and natural bath and shower products with specific ingredients has helped to boost sales of these products.
APAC
Europe
MEA
Europe accounted for the largest market share of around 48% during 2014. The evolving buying patterns of consumers is the primary growth driver of the market in this region. The growing affinity of the consumers towards organic and natural bath and shower products with specific ingredients has helped to boost sales of these products.
Competitive landscape and key vendors
The global bath and shower products market is competitive with
the presence of well-diversified international suppliers. The competition in
the market is expected to intensify during the forecast period, with an
increase in product/service extensions, innovations in technology, and mergers.
International players are anticipated to grow inorganically during the forecast
period by acquiring regional or local players.
The top five vendors in the market are
Johnson & Johnson
L'Oreal
P&G
Unilever
Colgate-Palmolive
Other vendors in the market include Avon, Bath and Body Works, Beiersdorf, Coty, Estee Lauder, Henkel, Kao, L'Occitane, Lush, Revlon, and Soap and Glory.
L'Oreal
P&G
Unilever
Colgate-Palmolive
Other vendors in the market include Avon, Bath and Body Works, Beiersdorf, Coty, Estee Lauder, Henkel, Kao, L'Occitane, Lush, Revlon, and Soap and Glory.
Key questions answered in the report include
What will the market size and the growth rate be in 2019
What are the key factors driving the global bath and shower products market
What are the key market trends impacting the growth of the global bath and shower products market
What are the challenges to market growth
Who are the key vendors in the bath and shower products market
What are the market opportunities and threats faced by the vendors in the bath and shower products market
Trending factors influencing the market shares of the Americas, APAC, Europe, and MEA
What are the key outcomes of the five forces analysis of the global bath and shower products market
Technavio also offers customization on reports based on specific client requirement.
What are the key factors driving the global bath and shower products market
What are the key market trends impacting the growth of the global bath and shower products market
What are the challenges to market growth
Who are the key vendors in the bath and shower products market
What are the market opportunities and threats faced by the vendors in the bath and shower products market
Trending factors influencing the market shares of the Americas, APAC, Europe, and MEA
What are the key outcomes of the five forces analysis of the global bath and shower products market
Technavio also offers customization on reports based on specific client requirement.
Access Report @ https://www.wiseguyreports.com/reports/274444-global-bath-and-shower-products-market-2015-2019
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